[Release] “Innovation in The Digital Age : Adapting to New Trends in Marketing and SEO” – Stadium Generale Business Digital Study Program

On April 25, 2024, the Alumni & Career Center Department in collaboration with the Business Digital Studies Program presented a Studium Generale with the theme ”Innovation in the Digital Age: Adapting to New Trends in Marketing and SEO”. This event took place at The UBM Premiere Classroom located on the 2nd floor of the Bunda Mulia University Ancol Campus. The purpose of this event is to equip students with valuable insights and strategies regarding more effective marketing and SEO strategies, so as to help companies achieve their business goals. The Studium Generale began with an inspiring speech from Mr. Julius Sutrisno, Lecturer of Digital Business Study Program at Ancol Campus. After that, we had the honor to introduce Mr. Farid Arkan as Performance Marketing Lead from PT Erajaya Swasembada Tbk. Mr. Farid presented the main principles of strategy on how to optimize keywords, followed by an interesting Q&A session where students who asked questions could win prizes. Afterwards, Mr. Julius gave a Token of Appreciation to Mr. Farid in recognition of his outstanding knowledge and expertise.

At the conclusion of the Studium Generale event, we gathered everyone together for a memorable group photo. Students, speakers, and lecturers came together to capture the culmination of an event that equipped our students with the skills and knowledge to emerge as accomplished leaders in the years to come.

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