[Release] Seminar “Crafting Brands with Imaginations: The Power of Creativity”

On Saturday, September 28, 2024, a seminar themed, “Crafting Brand with Imaginations: The Power of Creativity” was successfully held by the Alumni and Career Center of Bunda Mulia University and student associations of the Management and Digital Business Study Program. This seminar aims to allow the participants to absorb knowledge directly from the practitioners and equip them with innovative strategies and insights to harness the power of imagination in crafting impactful brands.

It was lovely to have the Executive Career Coach & Mentor Division Director of PT Datascrip, Mrs. Sylvia Lionggosari, LCPC to share her perceptions and competence regarding the elements of creative branding. The students were enriched comprehensively with the purpose of the innovative branding and essential steps of doing creative branding such as knowing the strengths and weaknesses of a product first, and how to turn the weaknesses into strengths along with developing and maintaining the strengths.

Moreover, Mrs. Lionggosari captivated participants with her insights on the crucial role of imagination in developing compelling brand identities. The seminar then ended with a handover of a token of appreciation to the speaker, and all of the participants walked out of the seminar room equipped with invaluable insights that are necessary for them to thrive in a professional work environment.

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